Business Events 2018
Business briefings and workshops will take place throughout 2019, updates will appear here as details are confirmed
Making Google Analytics work for your Tourism Business
This session is ideal for those who already have Google Analytics running on their websites, but who want to make it easier to use and get more from it.
February 14, 2019, 1:30 pm - 4:30 pm
The Pagoda, Grantown-on-Spey
£25
Low Budget Social Media and Digital Advertising for Tourism
Find out how to accelerate your online income with Google and Facebook Ads. Learn how to spend a little to make a big difference to your online business prospects.
March 25, 2019, 1:30 pm - 4:30 pm
Boat of Garten Community Hall, Boat of Garten
£25
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Past Events - Presentations available to download
CBP Annual Conference 2018 | Wednesday 7th November
We are delighted to announce the Early Bird registration for the CBP Annual Conference, Macdonald Aviemore Resort.
Theme - Inspiring Young People to Build a Future in the National Park
Keynote speaker - Prue Leith CBE, Chancellor or Queen Margaret University, Edinburgh
CBP members day delegate rate £35.00 + VAT
Non members day delegate rate £40.00 + VAT
(From 01.10.18 CBP members £35.00 + VAT, non members £40.00 + VAT day delegate rate)
View Agenda Here
Presentations:
Cairngorm Mountain
Community Volunteering & Employability - Why Young People Matter Andy Maxtone and Zara Todd
Europarc Youth Manifesto
A Youth Vision for the National Park
Workshops:
1. Local Exchange Trading Scheme
2. 90 miles of ...........Digital Fun (please get in touch for a copy)
3. Making Tax Digital coming soon
4. How to increase your visibility online (please get in touch for a copy)
CBP Annual Summer Conference 2018 | Tuesday 26th June
Mar Lodge, Braemar
The exciting launch of the Snow Roads digital toolkit!
Learn how to use the toolkit to promote your business and help encourage visitors to stay longer
Hear from the creators of the Snow Roads brand and how community engagement and content was key in building our Snow Roads tools
Snow Roads:The Story so Far. Jen Green. Cairngorms Business Partnership
90 Miles of ______ Sam Longmire. FortyTwo Studio
Enhancing Experience with a Digital Toolkit. Ian Wood and Justin Michael. Creative Core
A Vision for Tourism in the North East. Claire Bruce and Yvonne Cook. VisitAberdeenshire
90 Miles of Music. Callum Wood. Magic Park Records
An Camas Mor Events February 2018
Community Events Executive Summary
GDPR: The new data protection regime - are you ready?
18 January 2018
10:30-12:30, Boat of Garten Community Hall
Data Protection affects all businesses – irrespective of size or sector. It covers everything we do with the vast amount of individual’s personal detail our businesses hold including those of employees, customers and suppliers. The law on Data Protection is undergoing an overhaul with the new European wide data protection regime (“the GDPR”) coming into force in May 2018. This makes radical changes to the obligations we have to comply with and significantly increases the penalties if we are found in breach.
Accordingly to protect our businesses we all need to prepare for the GDPR and it’s vital that we start now.
In this workshop Kirk Tudhope, Ledingham Chalmers solicitors, explains how Data Protection works , what will change with the GDPR and provides a practical steer on the steps we should be taking to comply.
FREE to attend for CBP members thanks to support from CBP members Ledingham Chalmers
Download handout from Workshop here.
CBP Annual Conference | Wednesday 1st November
Hilton Coylumbridge Hotel
We are pleased to announce keynote speaker Tom Campbell, Managing Director, North Coast 500
Tom will be talking about what has made the North Coast 500 the number one touring route in the world with an initial audience reach of almost 2 billion and what National Geographic Traveller ranked as the number two reason to travel. It’s not about sticking a number after a place name, it is about the product, the appeal, the diversity and ultimately about the experience.
Presentations available to download:
Snow Roads: 90 miles of Opportunity. Jennifer Green, CBP & Catherine Cowie, STR Global
Scotland's Economy: The Big Issue. Michael Koetsier, Scottish Chamber of Commerce
Digital Marketing: Developing your Digital Brand. Daniel Rowles, Target Internet
Digital Marketing Toolkit: Daniel Rowles
The Cairngorms Barometer: Sean Morgan
Customer Relationships as an Asset: Chris Greenwood
Managers are from Venus, Millenials are from Mars: Paul Reddish, Project Scotland
VAT Registration Debunked: Paul McGonigal, Johnston Carmichael
Please contact Yvonne for further details.
Business Briefing – Are you China ready? | Tuesday 7th November 2017
Kingussie High School
China is growing as a tourism market opportunity. There has been rapid growth towards European destinations. The Cairngorms National Park is in a strong position to start looking at how China can boost the economy of the area. This short briefing will help interested businesses take their first simple steps to welcome Chinese visitors and help businesses already engaged with this market to join a growing network of local China friendly organisations.
Presentations available to download:
China Briefing for SDI Cultural Insight
China - A route to market. Visit Scotland
China Ready Business Briefing
UHI China Presentation
Cairngorms Business Partnership Conference | Wednesday 28th June 2017
Glen Tanar Estate 10.30am - 2.30pm
Delegates joined us for our Summer Conference ’90 Miles of Opportunity’ where attendees learned about the Snow Road's project and heard from industry experts on building an iconic route.
Presentations available to download:
Claire Bruce. Glentanar Estate
Pete Crane. 'Scottish Scenic Routes'. Cairngorms National Park Authority
Nick Bowen, 'The Installations'. Ian White Associates
Jennifer Green. Snow Roads Project 'The Vision'. Cairngorms Business Partnership
Pete Crane. 'Make it Yours'. Cairngorms National Park Authority
Chris Greenwood. 'Destinations & Themes'. Senior Insights Manager, Visit Scotland
Ian Wood. 'Cutting Edge Technology' Creative Core
Scott Morrison. 'The benefits in building an iconic route' Dunrobin Castle
Business Breakfast | Friday 12th May 2017
Tourism Business Breakfast held at Macdonald Aviemore Resort on Friday 12th May
The Chair of Visit Scotland, Lord Thurso, joined us to talk about Visit Scotland's vision for Scotland's Growing Visitor Economy and Marc Crothall, CEO of the Scottish Tourism Alliance (STA) talked about the work the STA are doing on behalf of tourism businesses and the industry in the National Park and beyond.
Presentations now available to download:
Business Breakfast
Work Based Learning Event | Wednesday 8th March | 8-9.30am
Macdonald Aviemore Resort
Presentations:
Colin Buchanan SDS
Matt Tyrer UHI
Cairngorms Business Partnership Conference | Wednesday 2nd November 2016
'Building a Global Brand' | Hilton Coylumbridge
Presentations available to download:
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Ian Miller, Prestige Whisky Specialist based at the Glenfiddich Distillery in Dufftown
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Caroline Bremner Head of Travel, Euromonitor International
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Pete Crane, CNPA and Mark Tate, CBP: Snow Roads Project
Accessible Tourism Business Briefing | Hilton Coylumbridge Hotel | 28th September 2016
Supported by Cairngorms National Park Authority and part of Highland Business Week 2016
Accessible Tourism presents a largely untapped and growing market for Scotland’s tourism industry contributing £1.3 billion to Scotland’s economy in 2015. The market includes a wide range of visitors, from people with sensory and physical disabilities to families with young children and senior travellers. Recent analysis of the European accessible market size predicts the value of the market to reach 88.6 billion Euros by 2025, a 65% growth rate. The aim of the VisitScotland Accessible Tourism Programme is to work in partnership with the tourism industry to make Scotland one of the most accessible tourism destinations in Europe and help tourism businesses to tap into this market.
This session was aimed at giving you the information you need to capitalise on this potential market opportunity.
Please click on the speakers names to access presentations.
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Jeff Quin, Diversity and Equality Officer, VisitScotland
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Heather Trench, Sustainable Tourism Officer CNPA
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Adam Streeter-Smith, Access Officer CNPA
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Maggie MacKay, Manager, Crathie Opportunity Holidays
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Suresh Paul, Owner/Operator, Equal Adventure (Presentation to follow)
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Ros Munro, Social Development and Recruitment Officer, Badenoch & Strathspey Community Transport Company
CBP Summer Conference | Ballater | 23rd June 2016
with keynote speaker Charlie Smith, Marketing Director at Visit Scotland
Presentations now available to download:
Marc Crothall: Change, Challenge and Opportunity
To sign up for STA industry updates click here
Gordon Black: The 5 Stages of Travel and the Digital Traveller
CBP Business Breakfast | A9 Dualling | Boat of Garten Community Hall | 7th April 2016
Presentations available here
This project will have an impact on and provide significant opportunity for business in the National Park both during and post construction. This breakfast meeting will give the chance for businesses to discuss the challenges and opportunities which lie ahead.
We will hear from the Senior Team at Transport Scotland on the latest thinking and from Professor John Lennon on the opportunities and challenges for the Tourism Sector specifically. This will be followed by an opportunity for an open forum discussion and question and answer session. Local representatives from the contractors will also be on hand to answer questions, speakers will stay around until at least 10:30.
For more information and to book a place for 8-10am: click here or for 10.30am-12.30pm: click here
Thanks to funding from Transport Scotland and HIE the meeting is free to CBP members, there is a nominal cost of £10.00 inc VAT per person for non-members.
Please join us for a filled roll, coffee and chat, we look forward to seeing you there!
Cairngorms Business Partnership Conference | 4th November 2015
Cairngorms National Park: “Delivering The Potential” | Hilton Coylumbridge Hotel
Keynote Speaker - Rt Hon Sir Danny Alexander
Presentations now available to download:
1. Mark Tate CBP CEO Welcome
2. Stevie Christie Wilderness Scotland: Relocating to the Cairngorms National Park
3. Heather Trench CNPA: Voice of the Visitor
4. Vicki Miller Visit Scotland: The Spirit of Togetherness Part 1 - Part 2 - Part 3 - Part 4
5. Joel Lumsden Attacat - Google Analytics
View our CBP Business Review 2014/15
Customer Visitor Survey Interim Presentation
Customer Journey Report